PURA D OR Advanced Therapy Conditioner For Increased Moisture Strength Volume Texture No Sulfates Made with Argan Oil Biotin All Hair Types Men Women 16 Fl Oz Packaging may vary

PURA D OR Advanced Therapy Conditioner For Increased Moisture Strength Volume Texture No Sulfates Made with Argan Oil Biotin All Hair Types Men Women 16 Fl Oz Packaging may vary

- About Product: PURA D OR Advanced Therapy Conditioner is a specially formulated conditioner designed to provide increased moisture, strength, volume, and texture to all hair types. Made with high-quality ingredients like Argan Oil and Biotin, this conditioner nourishes and revitalizes the hair from root to tip.

- Key Features: This conditioner does not contain any sulfates, making it gentle and safe for daily use. It helps to improve the overall health and appearance of the hair, leaving it soft, shiny, and manageable. The advanced therapy formula targets various hair concerns, such as dryness, breakage, and thinning, to promote healthier and stronger hair growth.

- For whom: This conditioner is suitable for both men and women with all hair types. Whether you have curly, straight, fine, or thick hair, this product can help improve the condition of your hair and promote a healthier scalp.

- Pros & Cons: Pros: The PURA D OR Advanced Therapy Conditioner has a pleasant scent, is easy to apply, and rinses out easily. It helps to detangle the hair and reduce frizz, leaving it looking smooth and shiny. Cons: Some users may find the consistency of the conditioner to be too thick or heavy for their hair type. Additionally, the packaging of the product may vary, which could be a downside for those looking for consistency in their purchase.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of benefits suitable for various hair types	BeautyInsider
Brand Strength	20	10	Established brand with positive reputation in the hair care industry	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end conditioners in India	Retail360
Competition	10	6	Facing strong competition from other premium conditioner brands in India	CosmeticsBusiness
Use-case Advantage	5	5	Addresses common hair concerns like moisture, strength, and volume	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium conditioner in a competitive Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—