PROTEIN KERA Anti Frizz Conditioner 250ML Sulphate And Paraben Free Pack Of 1

PROTEIN KERA Anti Frizz Conditioner 250ML Sulphate And Paraben Free Pack Of 1

About Product: PROTEIN KERA Anti Frizz Conditioner is a sulfate and paraben-free formula designed to fight frizz and hydrate your hair. It is enriched with proteins to strengthen and repair damaged hair, leaving it smooth and manageable.

Key Features: - Sulfate and paraben-free - Enriched with proteins for strength and repair - Fights frizz and hydrates hair - Leaves hair smooth and manageable

For whom: This conditioner is suitable for anyone with frizzy or damaged hair looking for a gentle, yet effective solution to combat frizz and improve the overall health of their hair.

Pros: - Sulfate and paraben-free formula is gentle on the hair - Protein-enriched formula helps to strengthen and repair damaged hair - Fights frizz and leaves hair smooth and manageable

Cons: - May not provide enough hydration for very dry hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formula aligns with current consumer preferences for safe hair care products.	Nielsen
Brand Strength	20	18	Established brand with loyal customer base in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium anti-frizz conditioners in the market.	Kantar
Competition	10	8	Facing moderate competition from other established anti-frizz conditioner brands in the market.	IRI
Use-case Advantage	5	5	Addresses the specific need for frizz control in Indian climate conditions.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium anti-frizz conditioner with strong brand backing in a growing market segment.

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