Prolixr Curly Hair Conditioner Wavy and Curly hair products Softens Detangles Hydration Nourishment and Protection Enriched with Olive Oil Hibiscus Coconut Shea Butter Magic hair care for curls By Bollywood Hair Stylist Savio John Pereir

Prolixr Curly Hair Conditioner Wavy and Curly hair products Softens Detangles Hydration Nourishment and Protection Enriched with Olive Oil Hibiscus Coconut Shea Butter Magic hair care for curls By Bollywood Hair Stylist Savio John Pereir

Key Features:
- Softens and detangles curly hair
- Provides hydration and nourishment
- Enriched with olive oil, hibiscus, coconut, and shea butter
- Offers protection for curly hair


For whom:
Prolixr Curly Hair Conditioner is ideal for individuals with wavy or curly hair looking for a product that provides intense hydration and nourishment while also helping to soften and detangle their curls.

Pros:
- Leaves hair feeling soft and manageable
- Helps to define and enhance natural curls
- Provides long-lasting hydration
- Contains natural ingredients known for their benefits to curly hair

Cons:
- May be too heavy for individuals with fine or straight hair
- Scent may be too strong for some users
- Price point may be higher compared to other curly hair conditioners on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Enriched with popular natural ingredients for effective hair care.	Vogue India
Brand Strength	20	10	Savio John Pereir's reputation adds credibility and appeal.	Brand Equity
Category Momentum	20	15	Growing demand for curly hair products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium products in the market.	Beauty Insider
Competition	10	10	Faces competition from established and emerging curly hair care brands.	Cosmopolitan India
Use-case Advantage	5	3	Specifically formulated to address needs of wavy and curly hair.	Elle India
Final Market Score	100	66/100 (3.30/5)	Prolixr Curly Hair Conditioner offers a competitive solution for wavy and curly hair care in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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