Plum All Hair Hibiscus Ceramides Conditioner Nourishing Formula with Shea Butter Smoothens Strengthens Hair Prevents Split Ends 100 Vegan Cruelty Free 175gram Pack of 1

Plum All Hair Hibiscus Ceramides Conditioner Nourishing Formula with Shea Butter Smoothens Strengthens Hair Prevents Split Ends 100 Vegan Cruelty Free 175gram Pack of 1

About Product:

The Plum All Hair Hibiscus Ceramides Conditioner is a nourishing formula that helps to smooth and strengthen hair while preventing split ends. It is a vegan and cruelty-free product, making it suitable for environmentally conscious consumers. The 175gram pack is convenient for everyday use. Key Features:

- Nourishing formula with hibiscus and ceramides
- Contains shea butter for added moisture
- Smoothens and strengthens hair
- Prevents split ends
- Vegan and cruelty-free
- 175gram pack for convenience For whom:

This conditioner is suitable for all hair types, especially those looking for a nourishing formula to improve the overall health of their hair. It is ideal for individuals who prefer vegan and cruelty-free beauty products. Pros:

- Nourishing formula with natural ingredients
- Helps to smooth and strengthen hair
- Prevents split ends
- Vegan and cruelty-free
- Convenient pack size for daily use Cons:

- May not be suitable for individuals with specific allergies to any of the ingredients
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Hibiscus, Ceramides, and Shea Butter for effective hair nourishment.	CosmeticsDesignAsia
Brand Strength	20	10	Established brand with a focus on vegan and cruelty-free products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium natural hair care segment in India.	Euromonitor
Competition	10	6	Facing competition from other established natural hair care brands in India.	VogueIndia
Use-case Advantage	5	5	Addresses common hair concerns like split ends and strengthens hair.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Plum All Hair Hibiscus Ceramides Conditioner offers a competitive and effective natural hair care solution in the Indian market.

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