paradyes Color Care Conditioner Enriched with Flax Protein Quinoa Ideal For Colored Hair Infused with Aloe Vera Hibiscus and Amla For Hydration and Nourishment 120ml 100 Gram

paradyes Color Care Conditioner Enriched with Flax Protein Quinoa Ideal For Colored Hair Infused with Aloe Vera Hibiscus and Amla For Hydration and Nourishment 120ml 100 Gram

paradyes Color Care Conditioner is specially formulated for colored hair, enriched with Flax Protein and Quinoa to help maintain the vibrancy of your hair color.

Key Features:
- Infused with Aloe Vera, Hibiscus, and Amla for hydration and nourishment
- Comes in a convenient 120ml (100g) size

This conditioner is ideal for anyone with colored hair looking to keep their color looking fresh and vibrant for longer.

Pros:
- Rich in natural ingredients like Aloe Vera and Hibiscus
- Helps to maintain color brightness and prevent fading

Cons:
- May not be suitable for those with sensitive skin or allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with flax protein, quinoa, aloe vera, hibiscus, and amla for effective hydration and nourishment.	GfK
Brand Strength	20	15	Established brand with a reputation for quality hair care products.	Euromonitor
Category Momentum	20	10	Growing demand for color care conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other color care conditioners with similar ingredients.	IRI
Use-case Advantage	5	5	Specifically formulated for colored hair to maintain vibrancy and health.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned color care conditioner with strong brand and feature fit.

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