OGX Weightless Hydration Coconut Water Conditioner With Coconut Water Electrolytes Coconut Oil For Dry Parched hair Sulfate Free Surfactant No Parabens 385 ml

OGX Weightless Hydration Coconut Water Conditioner With Coconut Water Electrolytes Coconut Oil For Dry Parched hair Sulfate Free Surfactant No Parabens 385 ml

The OGX Weightless Hydration Coconut Water Conditioner is designed to provide intense hydration for dry and parched hair. Formulated with coconut water electrolytes and coconut oil, this conditioner helps to nourish and restore moisture to your hair, leaving it feeling soft and smooth.

Key Features: - Contains coconut water electrolytes and coconut oil - Sulfate free surfactant - No parabens - Provides weightless hydration for dry, parched hair - Helps to nourish and restore moisture

For those with dry and parched hair in need of intense hydration, the OGX Weightless Hydration Coconut Water Conditioner is the perfect choice. Whether your hair is naturally dry or has been damaged by styling or environmental factors, this conditioner can help to revitalize and restore moisture to your locks.

Pros: - Intensely hydrating formula - Leaves hair feeling soft and smooth - Sulfate free surfactant - Nourishing coconut oil

Cons: - Some users may not prefer the scent of coconut - May not provide enough hydration for very dry, damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut water and oil ingredients align with current consumer preferences for hydration and natural products.	Nielsen
Brand Strength	20	18	OGX is a well-established brand known for quality hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hydrating conditioners in the market.	Kantar
Competition	10	0	Intense competition in the conditioner market segment with multiple brands offering similar hydrating solutions.	IRI
Use-case Advantage	5	3	Addresses the specific needs of individuals with dry and parched hair, offering effective hydration.	GfK
Final Market Score	100	66/100 (3.30/5)	OGX Weightless Hydration Coconut Water Conditioner is well-positioned in the Indian market due to its brand strength, ingredient alignment, and competitive pricing.

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