OGX Renewing Argan Oil of Morocco Hydrating Growth Hair Conditioner to Help Moisturize Soften Strengthen Hair Cold Pressed Argan oil with vitamin E and super charged antioxidants Sulphate Free Surfactants Paraben Free 88 7ml

OGX Renewing Argan Oil of Morocco Hydrating Growth Hair Conditioner to Help Moisturize Soften Strengthen Hair Cold Pressed Argan oil with vitamin E and super charged antioxidants Sulphate Free Surfactants Paraben Free 88 7ml

OGX Renewing Argan Oil of Morocco Hydrating Growth Hair Conditioner is a nourishing conditioner that helps to moisturize, soften, and strengthen hair. Enriched with cold pressed Argan oil, vitamin E, and super charged antioxidants, this conditioner is designed to promote healthy hair growth and improve overall hair health.

This conditioner is free of sulphate surfactants and parabens, making it gentle on the hair and suitable for all hair types. The lightweight formula is easy to rinse out and leaves hair feeling soft, smooth, and manageable.

Key Features: - Contains cold pressed Argan oil, vitamin E, and antioxidants - Helps to moisturize, soften, and strengthen hair - Free of sulphate surfactants and parabens - Lightweight formula that is easy to rinse out - Promotes healthy hair growth and improves overall hair health

For whom: - Individuals looking to moisturize and strengthen their hair - Those with all hair types who want a gentle and effective conditioner - Anyone seeking to promote healthy hair growth and improve overall hair health

Pros: - Nourishing formula with Argan oil and antioxidants - Leaves hair feeling soft, smooth, and manageable - Free of harsh chemicals like sulphate surfactants and parabens - Promotes healthy hair growth and strengthens hair

Cons: - Some may find the scent too strong - May not provide enough hydration for very dry or damaged hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and vitamin E are popular ingredients in Indian hair care products.	Euromonitor
Brand Strength	20	18	OGX is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair conditioners in India.	Retail360
Competition	10	8	Facing competition from other established premium hair conditioner brands in India.	Nielsen
Use-case Advantage	5	5	Addresses the need for hydrating and strengthening hair in Indian climate.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing market competition.

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