OGX Apple Cider Vinegar Conditioner for Oily and Greasy Hair 385 ml

OGX Apple Cider Vinegar Conditioner for Oily and Greasy Hair 385 ml

About Product: OGX Apple Cider Vinegar Conditioner is specifically designed for individuals with oily and greasy hair. It helps to balance the scalp's natural oils and promote healthier, cleaner hair. Key Features: This conditioner is infused with apple cider vinegar, which is known for its clarifying properties. It helps to remove buildup and excess oil from the scalp, leaving hair feeling refreshed and revitalized. For Whom: This conditioner is ideal for those with oily or greasy hair who struggle to maintain a clean and fresh scalp. It is also suitable for individuals looking to improve the overall health and appearance of their hair. Pros: - Helps to balance scalp oils - Removes buildup and excess oil - Leaves hair feeling refreshed and revitalized - Improves overall hair health Cons: - May not be suitable for individuals with dry hair - Scent may be overpowering for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically formulated for oily and greasy hair, meeting a common need in the market.	Kantar
Brand Strength	20	18	OGX is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	GfK
Competition	10	8	Facing moderate competition from other brands offering similar solutions.	IRI
Use-case Advantage	5	5	Addresses a specific hair concern prevalent among Indian consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	OGX Apple Cider Vinegar Conditioner is well-positioned in the Indian market for oily and greasy hair care.

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