Moxie Beauty Weightless Leave In Conditioner Mango Butter Ginseng Root Extract Softer Smoother Hair Frizz Control For Dry Curl Wavy Frizzy 50ml

Moxie Beauty Weightless Leave In Conditioner Mango Butter Ginseng Root Extract Softer Smoother Hair Frizz Control For Dry Curl Wavy Frizzy 50ml

About Product: Moxie Beauty Weightless Leave In Conditioner is a nourishing hair product infused with mango butter and ginseng root extract. It is designed to provide hydration and moisture to dry, curly, wavy, and frizzy hair. Key Features: - Contains mango butter and ginseng root extract - Helps to soften and smooth hair - Controls frizz - Lightweight formula - Leave-in conditioner for easy application For whom: This leave-in conditioner is suitable for individuals with dry, curly, wavy, or frizzy hair looking for a product to help hydrate, soften, and control frizz. Pros: - Nourishing ingredients such as mango butter and ginseng root extract - Lightweight formula that doesn't weigh hair down - Helps to improve the overall appearance and texture of the hair - Easy to use with the leave-in formula for added convenience Cons: - The 50ml size may not be enough for those with very long or thick hair - Some users may prefer a different scent or fragrance in their hair products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula catering to specific needs of dry, curly, and frizzy hair.	BeautyInsider
Brand Strength	20	10	Established brand with positive reputation in hair care sector.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium leave-in conditioners.	RetailToday
Competition	10	6	Facing strong competition from established and emerging hair care brands in India.	CosmeticsBusiness
Use-case Advantage	5	5	Addresses common hair concerns like frizz control and hair softness effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Innovative leave-in conditioner with competitive pricing and strong market fit.

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