MOXIE BEAUTY Weightless Leave In Conditioner For All Hair Types 94 Hair Moisture Retention Made With Mango Butter Ginseng Root Extract 120 Millilitre

MOXIE BEAUTY Weightless Leave In Conditioner For All Hair Types 94 Hair Moisture Retention Made With Mango Butter Ginseng Root Extract 120 Millilitre

About Product: MOXIE BEAUTY Weightless Leave In Conditioner is a nourishing formula designed for all hair types. It is specifically formulated to provide deep hydration and moisture retention for healthier, more manageable hair.

Key Features: This leave-in conditioner is made with mango butter and ginseng root extract, two powerful ingredients known for their moisturizing and revitalizing properties. It helps to detangle hair, reduce frizz, and protect against heat damage.

For Whom: This product is suitable for men and women with all hair types, including curly, straight, wavy, and textured hair. It is ideal for anyone looking to improve the overall health and appearance of their hair.

Pros: - Lightweight formula that won't weigh hair down - Helps to restore moisture and improve hair elasticity - Leaves hair feeling soft, smooth, and tangle-free - Protects hair from environmental damage and heat styling

Cons: - Some users may find the scent to be too strong - May not be suitable for those with very fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with popular ingredients for Indian consumers.	Vogue
Brand Strength	20	15	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing moderate competition from established and new brands in India.	Beauty Insider
Use-case Advantage	5	5	Addresses common hair care needs of Indian consumers effectively.	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned leave-in conditioner in a growing Indian hair care market.

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