Moroccanoil Color Care Conditioner 250ml

Moroccanoil Color Care Conditioner 250ml

Moroccanoil Color Care Conditioner is a hydrating, nurturing formula that helps preserve and maintain the vibrancy of color-treated hair. It is infused with antioxidant-rich argan oil, keratin, and other nourishing ingredients to keep hair looking and feeling healthy.
Key Features: - Protects and extends the life of color-treated hair - Detangles and conditions hair without weighing it down - Leaves hair smooth, shiny, and manageable - Sulfate, phosphate, and paraben-free
For whom: Moroccanoil Color Care Conditioner is ideal for those with color-treated hair looking to maintain their hair color and keep it healthy and vibrant.
Pros: - Helps to preserve and extend the life of hair color - Leaves hair feeling soft, smooth, and manageable - Nourishing formula with argan oil and keratin - Free from harsh chemicals
Cons: - Some may find the price to be on the higher side - Might not provide enough moisture for very dry or damaged hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for color-treated hair, meeting a specific need in the market.	Vogue India
Brand Strength	20	18	Moroccanoil is a well-known and trusted brand in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Retail360
Competition	10	8	Facing competition from other premium color care conditioners in the market.	Beauty Launchpad
Use-case Advantage	5	5	Provides color protection and nourishment, appealing to a niche segment.	Elle India
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Color Care Conditioner 250ml is well-positioned in the Indian market, offering a premium solution for color-treated hair.

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