Moroccanoil Blonde Perfecting Purple Conditioner 200ml

Moroccanoil Blonde Perfecting Purple Conditioner 200ml

This Moroccanoil Blonde Perfecting Purple Conditioner is specially formulated for those with blonde, grey or highlighted hair to neutralize brassy tones and enhance cooler shades.

Key Features:
- Infused with violet pigments to counteract yellow and orange tones
- Hydrating formula with argan oil to nourish and soften hair
- Leaves hair looking shiny and vibrant

For whom:
Ideal for individuals with blonde, grey or highlighted hair looking to maintain a cool-toned shade and eliminate brassiness.

Pros:
- Effectively neutralizes unwanted warm tones
- Moisturizes and smooths hair for a healthy appearance
- Enhances the vibrancy and brightness of blonde, grey or highlighted hair

Cons:
- May not be suitable for those with dark or brunette hair tones
- Slightly higher price point compared to regular conditioners
- Some users may prefer a thicker consistency for deeper conditioning actions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Blonde Perfecting Purple Conditioner meets the specific needs of blonde hair.	Beauty Insider
Brand Strength	20	18	Moroccanoil is a well-known and trusted brand in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium purple conditioners in India.	Euromonitor
Competition	10	8	Facing competition from other established purple conditioners in the market.	Elle
Use-case Advantage	5	5	Addresses the common issue of brassiness in blonde hair.	Vogue
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Blonde Perfecting Purple Conditioner is well-positioned in the premium hair care segment in India.

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