MATRIX Mega Smooth Conditioner for Frizzy Dry Unmanageable Hair Defy Frizz for 4 Days Used by 1 Lakh Hairstylists with Shea Butter and Amino Acid 98gm

MATRIX Mega Smooth Conditioner for Frizzy Dry Unmanageable Hair Defy Frizz for 4 Days Used by 1 Lakh Hairstylists with Shea Butter and Amino Acid 98gm

lt;br /gt; Key Features: - Defy frizz for up to 4 days - Enriched with shea butter and amino acid - Trusted by 1 lakh hairstylists - Suitable for frizzy, dry, and unmanageable hair lt;br /gt; For whom: - Individuals with frizzy, dry, and unmanageable hair - People looking for a long-lasting solution to frizz control lt;br /gt; Pros: - Long-lasting frizz control - Enriched with nourishing ingredients - Trusted by professionals - Convenient packaging for easy application lt;br /gt; Cons: - May not be suitable for all hair types - Some users may find the scent overpowering lt;br /gt;

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea Butter and Amino Acid ingredients align with Indian consumers' preference for natural products.	Vogue India
Brand Strength	20	10	Established reputation among hairstylists in India.	Salon Today
Category Momentum	20	15	Growing demand for frizz control products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the Indian market.	Beauty Insider
Competition	10	6	Facing competition from other established frizz control conditioner brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Effective frizz control for up to 4 days meets the needs of Indian consumers with busy lifestyles.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned frizz control conditioner in a competitive Indian market.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
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Performance in Climate	0.0	—