Matrix Insta Cure Professional Liquid Protein Conditioner for Damaged Hair Ditch Damage from the 1st Use Reduced Split Ends Breakage Knotting 98g

Matrix Insta Cure Professional Liquid Protein Conditioner for Damaged Hair Ditch Damage from the 1st Use Reduced Split Ends Breakage Knotting 98g

About Product: Matrix Insta Cure Professional Liquid Protein Conditioner is a powerful treatment designed to repair and strengthen damaged hair. This product works to reduce split ends, breakage, and knotting, leaving hair looking healthy and revitalized.

Key Features: - Instantly repairs and strengthens damaged hair - Helps reduce split ends, breakage, and knotting - Leaves hair looking healthy and revitalized - Easy-to-use liquid formula for quick application

For whom: This product is ideal for individuals with damaged hair in need of repair and rejuvenation. It is suitable for all hair types and textures, and can be used on color-treated hair.

Pros: - Instant results from the first use - Helps to restore hair's natural strength and vitality - Easy to apply and works quickly - Suitable for all hair types Cons: - May not be suitable for individuals with severe hair damage - Scent may be overpowering for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers advanced protein-based formula targeting damaged hair needs.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair care industry.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair conditioners in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar high-end conditioners.	Kantar
Competition	10	10	Facing strong competition from other established premium hair care brands.	IRI
Use-case Advantage	5	5	Immediate visible results in reducing split ends and breakage.	GfK
Final Market Score	100	66/100 (3.30/5)	Highly competitive premium conditioner with strong market potential.

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