Matrix Biolage Smoothproof Conditioner For Frizzy Hair Provides Humidity Control Anti Frizz Smoothness With Camellia Flower Natural Vegan 98 Grams

Matrix Biolage Smoothproof Conditioner For Frizzy Hair Provides Humidity Control Anti Frizz Smoothness With Camellia Flower Natural Vegan 98 Grams

Key Features: - Provides humidity control for frizzy hair - Anti-frizz formula for smoothness - Enriched with camellia flower for natural smoothing - Vegan formula - Comes in a convenient 98 grams size

For whom: This conditioner is ideal for those with frizzy hair looking for a solution to manage humidity and maintain smooth, frizz-free hair. It is suitable for all hair types and is vegan-friendly for conscious consumers.

Pros: - Effectively controls frizz - Leaves hair smooth and manageable - Natural ingredients - Vegan formula

Cons: - Small size may not be suitable for those with long or thick hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Camellia flower extract and vegan formula align with current consumer preferences in India.	Nielsen
Brand Strength	20	18	Matrix Biolage is a well-known brand in the Indian haircare market.	Euromonitor
Category Momentum	20	15	Growing demand for frizz control products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market segment.	Kantar
Competition	10	8	Facing moderate competition from other frizz control conditioner brands in India.	IRI
Use-case Advantage	5	5	Addresses a common hair concern in humid Indian climate.	GfK
Final Market Score	100	76/100 (3.80/5)	Matrix Biolage Smoothproof Conditioner is well-positioned in the Indian market for frizzy hair solutions.

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