Marc Anthony Coconut Oil Shea Butter Deep Conditioner for Breakage Frizzy Hair 250ml

Marc Anthony Coconut Oil Shea Butter Deep Conditioner for Breakage Frizzy Hair 250ml

- This Marc Anthony Coconut Oil Shea Butter Deep Conditioner is specially formulated to target breakage and frizz in hair. It is enriched with coconut oil and shea butter to nourish and moisturize hair, leaving it softer and smoother.

- Key features of this deep conditioner include its ability to strengthen hair, reduce breakage, and combat frizz. It helps to improve the overall health and appearance of hair, making it more manageable and easier to style.

- This product is suitable for individuals with breakage-prone or frizzy hair who are looking to improve the condition of their hair. It is great for those who want to add moisture and hydration to their hair, as well as reduce split ends and breakage.

- Pros of this deep conditioner include its ability to deeply nourish and moisturize hair, leaving it feeling soft and smooth. It also helps to improve the overall health of hair, making it stronger and more resilient to damage.

- Cons of this product may include the scent, as some individuals may not enjoy the coconut fragrance. Additionally, those with very fine or oily hair may find that this deep conditioner is too heavy for their hair type.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil and shea butter are popular ingredients for hair conditioning in India.	Nielsen
Brand Strength	20	10	Marc Anthony is a recognized brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing competition from both local and international hair conditioner brands.	IRI
Use-case Advantage	5	5	Addresses common issues like breakage and frizz in Indian hair types.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market due to its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
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