Mamaearth Kerala Thaali Conditioner 250 millilitre with Hibiscus Amla Reetha Methi Dana for Smooth Thick Long Hair Soft Shiny Hair 12 Potent 100 Natural Herbs Kerala Expertise

Mamaearth Kerala Thaali Conditioner 250 millilitre with Hibiscus Amla Reetha Methi Dana for Smooth Thick Long Hair Soft Shiny Hair 12 Potent 100 Natural Herbs Kerala Expertise

This Mamaearth Kerala Thaali Conditioner is specially formulated with 12 potent 100% natural herbs including Hibiscus, Amla, Reetha, and Methi Dana. These ingredients have been traditionally used in Kerala for their hair care benefits, making this conditioner an expert in Kerala haircare.
Key Features: - Contains 12 potent 100% natural herbs - Helps in making hair smooth, thick, long, soft, and shiny - Expertise in Kerala haircare - Free from harsh chemicals like sulfates, parabens, silicones, and artificial fragrances
For whom: This conditioner is suitable for all hair types and is especially beneficial for those looking to improve the overall health and appearance of their hair. Whether you have dry, damaged, frizzy, or dull hair, this conditioner can help nourish and revitalize your locks.
Pros: - Made with 100% natural ingredients - Free from harsh chemicals - Helps in nourishing and revitalizing hair - Expertise in Kerala haircare
Cons: - May not be suitable for individuals with specific allergies to any of the natural ingredients - Initial adjustment period may be needed for those transitioning from chemical-laden hair products to natural ones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a unique blend of 12 potent natural herbs catering to specific hair needs.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand with a strong presence in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural hair conditioners in India.	AC Nielsen
Competition	10	8	Facing competition from other established natural hair care brands in the Indian market.	GfK
Use-case Advantage	5	5	Addresses the need for smooth, thick, long, soft, and shiny hair with natural ingredients.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium natural hair conditioner segment in India.

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