L Oreal Paris Protecting Conditioner Colour Protection 175ml Bottle

L Oreal Paris Protecting Conditioner Colour Protection 175ml Bottle

This L'Oreal Paris Protecting Conditioner is specifically formulated to maintain and protect the vibrancy of colored hair. Its unique formula helps to lock in color while providing nourishment and hydration to keep hair looking healthy and shiny.

Key Features: - Formulated for colored hair - Helps to lock in color and prevent fading - Nourishes and hydrates hair - Leaves hair looking healthy and shiny

For whom: This conditioner is ideal for anyone with colored hair who wants to protect their color and keep it looking fresh and vibrant for longer.

Pros: - Helps to maintain color vibrancy - Nourishes and hydrates hair - Leaves hair looking healthy and shiny

Cons: - May not be suitable for those with very oily hair - Slightly higher price point than some other conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for Indian hair types and climate.	Vogue
Brand Strength	20	18	L'Oreal Paris is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing strong competition from other popular conditioner brands.	Beauty Insider
Use-case Advantage	5	3	Specifically designed to protect hair color, meeting a common need.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this conditioner well in the Indian market.

Factor	Rating (out of 5)	Notes
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