Khadi Natural Orange Lemongrass Herbal Hair Conditioner Frizz Free Damage Repair Smoothens Softens Hair No Parabens For all hair types 210 ml

Khadi Natural Orange Lemongrass Herbal Hair Conditioner Frizz Free Damage Repair Smoothens Softens Hair No Parabens For all hair types 210 ml

Khadi Natural Orange Lemongrass Herbal Hair Conditioner is a natural hair conditioner that is specially formulated to repair damages, reduce frizz, and smoothen and soften the hair.
Key features of this conditioner include its use of natural ingredients like orange and lemongrass, which help nourish and strengthen the hair from root to tip.
This conditioner is suitable for all hair types and is free from parabens, making it a safe and effective choice for those looking to improve the health and appearance of their hair.
Pros: - Helps reduce frizz and make hair more manageable - Nourishes and strengthens the hair - Free from harmful chemicals like parabens Cons: - May not be suitable for those with specific allergies to the ingredients - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Orange Lemongrass combination aligns with current trend towards citrus-infused hair products.	Nielsen
Brand Strength	20	10	Khadi Natural is a well-established brand known for herbal products.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair conditioners in the market.	GfK
Competition	10	6	Facing competition from both established and emerging herbal hair conditioner brands.	IRI
Use-case Advantage	5	5	Addresses frizz and repairs all hair types, meeting diverse consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Khadi Natural Orange Lemongrass Herbal Hair Conditioner is well-positioned in the growing Indian market for natural hair care products.

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