Keune Care Absolute Volume Conditioner 8 5 oz

Keune Care Absolute Volume Conditioner 8 5 oz

This Keune Care Absolute Volume Conditioner is specially designed to add volume and body to fine, limp hair. Infused with keratin and provitamin B5, it nourishes and strengthens hair while adding volume and shine.

Key features of this conditioner include its lightweight formula that won't weigh hair down, making it suitable for daily use. It also helps to detangle hair and reduce frizz, leaving hair soft and manageable.

This conditioner is ideal for those with fine or limp hair looking to add volume and body to their locks. It is also safe for use on color-treated hair, making it suitable for a wide range of hair types.

Pros: - Adds volume and body to fine hair - Nourishes and strengthens hair - Lightweight formula - Helps detangle and reduce frizz Cons: - May not provide enough hydration for very dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The conditioner's volume-boosting formula aligns with current consumer preferences in India.	Nielsen
Brand Strength	20	18	Keune is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for volumizing hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar volumizing conditioners in the Indian market.	GfK
Competition	10	8	Facing moderate competition from other volumizing conditioners in the Indian market.	IRI
Use-case Advantage	5	5	Addresses the specific need for volume enhancement in Indian consumers with fine hair.	Kantar
Final Market Score	100	76/100 (3.80/5)	Keune Care Absolute Volume Conditioner is well-positioned in the growing Indian volumizing hair care segment.

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