I AM Coconut Co Wash Cleansing Conditioner 16 Oz

I AM Coconut Co Wash Cleansing Conditioner 16 Oz

About Product: The I AM Coconut Co Wash Cleansing Conditioner is a sulfate-free, gentle cleansing conditioner that helps to hydrate and cleanse the hair without stripping it of its natural oils. It is infused with coconut oil to nourish and moisturize the hair, leaving it soft, smooth, and manageable.

Key Features: - Sulfate-free formula - Infused with coconut oil - Hydrates and cleanses the hair - Leaves hair soft, smooth, and manageable

For whom: This cleansing conditioner is perfect for those with dry, damaged, or curly hair that needs extra hydration and moisture. It is also suitable for those with sensitive scalps or those who prefer a gentler cleansing option.

Pros: - Nourishes and moisturizes hair - Gentle on the scalp - Helps to reduce frizz and improve hair texture Cons: - May not provide enough cleansing for those with very oily hair - Can be a bit heavy for fine hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut-based formula aligns with Indian consumers' preference for natural ingredients.	BeautyCos
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	RetailToday
Competition	10	6	Facing competition from both international and local brands in the conditioner segment.	ETRetail
Use-case Advantage	5	5	Convenient 2-in-1 product saves time and effort for users.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned coconut co-wash conditioner with strong brand and feature fit.

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