HK Glowup Hydrating Conditioner for Hairs 150Ml Goodness of Aloe Vera Vitamin E Hyaluronic Acid for Frizz free Hydrated and Bouncy Hair Silk Protein Long Lasting Deep Moisturizer For All Scalp Types

HK Glowup Hydrating Conditioner for Hairs 150Ml Goodness of Aloe Vera Vitamin E Hyaluronic Acid for Frizz free Hydrated and Bouncy Hair Silk Protein Long Lasting Deep Moisturizer For All Scalp Types

Key Features: - Contains aloe vera, vitamin E, hyaluronic acid, and silk protein for deep hydration - Helps reduce frizz and promote bouncy, healthy hair - Suitable for all scalp types - Long-lasting moisturizing effects

For whom: This conditioner is perfect for anyone looking to hydrate their hair, reduce frizz, and improve overall hair health. It is suitable for all hair types and scalp conditions.

Pros: - Deeply hydrates and moisturizes hair - Helps reduce frizz for a smoother appearance - Contains beneficial ingredients like aloe vera and vitamin E - Suitable for all scalp types

Cons: - May not be suitable for those with allergies to any of the ingredients - Some users may find the consistency too thick for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients catering to hydration and frizz control needs	Vogue
Brand Strength	20	18	Established brand with positive reputation in hair care sector	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners	Retail360
Competition	10	8	Facing competition from other established premium conditioner brands	BeautyInsider
Use-case Advantage	5	5	Addresses common hair concerns like frizz and dryness effectively	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium conditioner with strong brand backing and innovative features

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—