Himalaya Anti Hair Fall Bhringaraja Conditioner 180Ml

Himalaya Anti Hair Fall Bhringaraja Conditioner 180Ml

- About Product Himalaya Anti Hair Fall Bhringaraja Conditioner is a nourishing conditioner specifically formulated to reduce hair fall and promote hair growth. It is enriched with the goodness of Bhringaraja, a herb known for its rejuvenating properties for hair.

- Key Features This conditioner helps strengthen hair roots, reduces hair fall, and promotes healthy hair growth. It also helps in improving hair texture and adds shine to dull and damaged hair.

- For whom This conditioner is suitable for both men and women who are facing hair fall issues and want to improve the overall health of their hair.

- Pros & Cons Pros: Effectively reduces hair fall, nourishes hair roots, promotes hair growth, improves hair texture, adds shine to hair. Cons: May not show immediate results, consistency in usage is key for visible results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Bhringaraja known for hair strengthening properties, meets consumer needs.	India Today, Business Standard
Brand Strength	20	10	Himalaya known for natural products, trusted by Indian consumers.	Brand Equity, Nielsen
Category Momentum	20	15	Conditioners in high demand due to increased focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, The Economic Times
Competition	10	6	Facing competition from both local and international hair care brands.	Hindustan Times, Livemint
Use-case Advantage	5	5	Addresses common hair fall issues faced by Indian consumers.	Vogue, Femina
Final Market Score	100	66/100 (3.30/5)	Himalaya Bhringaraja Anti Hair Fall Conditioner 180ml well-positioned in competitive Indian conditioner market.

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