Herbal Essences White Strawberry Sweet Mint CONDITIONER For Cleansing and Volume No Paraben No Colorants 240 ML

Herbal Essences White Strawberry Sweet Mint CONDITIONER For Cleansing and Volume No Paraben No Colorants 240 ML

Key Features: - Contains white strawberry and sweet mint for a refreshing and invigorating scent - Formulated without parabens or colorants - Helps cleanse and add volume to hair - Comes in a convenient 240ml size For whom: Ideal for those looking for a cleansing and volumizing conditioner that is free of harsh chemicals like parabens and colorants. Suitable for all hair types. Pros: - Refreshing scent of white strawberry and sweet mint - Cleanses hair without stripping it of natural oils - Adds volume and body to hair - Free of parabens and colorants Cons: - Some users may prefer a different scent - May not provide enough hydration for extremely dry hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Paraben and colorant-free formula aligns with current consumer preferences in India.	Nielsen
Brand Strength	20	18	Herbal Essences is a well-known brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Kantar
Competition	10	5	Facing moderate competition from other natural ingredient-based conditioners.	IRI
Use-case Advantage	5	3	Offers volumizing properties suitable for Indian consumers with fine hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with a well-fitting, competitively priced product in a growing market segment.

Factor	Rating (out of 5)	Notes
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