Herbal Essences Ignite My Colour Conditioner 400 ml

Herbal Essences Ignite My Colour Conditioner 400 ml

About Product: Herbal Essences Ignite My Colour Conditioner is a specially formulated conditioner designed to enhance and protect your hair color. It is enriched with a blend of antioxidants, aloe vera, and sea kelp to nourish and strengthen your hair while preserving the vibrancy of your color.

Key Features: - Helps to protect and enhance hair color - Contains antioxidant-rich ingredients - Nourishes and strengthens hair - Leaves hair feeling soft and smooth - PETA cruelty-free certified

For whom: This conditioner is perfect for anyone looking to maintain and enhance their hair color. Whether you have natural or dyed hair, Herbal Essences Ignite My Colour Conditioner will help keep your color looking vibrant and fresh.

Pros: - Extends the life of hair color - Leaves hair feeling hydrated and soft - Pleasant, long-lasting fragrance - Affordable price point

Cons: - May not be suitable for those with sensitive scalps - Some users may find the fragrance too strong - Not recommended for color-treated hair with specific care requirements

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for colored hair, popular in Indian market.	Euromonitor
Brand Strength	20	18	Herbal Essences is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in India.	Retail360
Competition	10	10	Facing moderate competition from other established brands in the Indian conditioner market.	Nielsen
Use-case Advantage	5	3	Specifically designed for color-treated hair, meeting a niche need.	BeautyInsider
Final Market Score	100	81/100 (4.05/5)	Strong brand with a well-fitting product in a growing market segment.

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