Herbal Essences Hydrate Hydrater Conditioner with Coconut Water Jasmine 865ml

Herbal Essences Hydrate Hydrater Conditioner with Coconut Water Jasmine 865ml

This Herbal Essences conditioner is formulated with coconut water and jasmine for deep hydration and a luscious scent. It helps to nourish and moisturize dry, dull hair, leaving it soft and smooth.

Key Features: - Infused with coconut water and jasmine - Deeply hydrates and nourishes hair - Leaves hair soft and smooth - Refreshing scent

For whom: This conditioner is ideal for those with dry, dull hair looking to add moisture and shine. It is suitable for all hair types and textures.

Pros: - Hydrates and moisturizes hair - Leaves hair feeling soft and smooth - Refreshing scent - Contains natural ingredients

Cons: - Some users may find the scent too strong - May not be suitable for those with sensitive skin or allergies to coconut or jasmine

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut water and jasmine are popular ingredients in Indian hair care.	Nielsen
Brand Strength	20	18	Herbal Essences is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from both international and local brands in the conditioner segment.	IRI
Use-case Advantage	5	5	Addresses the need for hydration in Indian climate conditions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing stiff competition in the Indian conditioner market.

Factor	Rating (out of 5)	Notes
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