HASK Color Care Color Protection Conditioner 355ml For Colour treated Hair With Rose Oil Peach Free Of Sulphate Paraben

HASK Color Care Color Protection Conditioner 355ml For Colour treated Hair With Rose Oil Peach Free Of Sulphate Paraben

Key Features: - Formulated specifically for color-treated hair - Infused with rose oil and peach to help protect and nourish hair - Free of sulfates and parabens - Helps to protect hair color and keep it vibrant for longer periods
For whom: This conditioner is perfect for anyone with color-treated hair looking to prolong the vibrancy of their hair color. The formulation of rose oil and peach helps to nourish and protect the hair, making it ideal for those looking to maintain healthy and beautiful color.
Pros: - Helps to protect hair color from fading - Nourishes and hydrates hair - Free of harsh chemicals like sulfates and parabens - Leaves hair feeling soft and smooth
Cons: - Some users may find the scent too strong - May not be as effective for extremely damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rose oil and peach extract cater to the needs of color-treated hair in India.	Nielsen
Brand Strength	20	18	HASK is a recognized brand in the Indian market for hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for sulfate and paraben free hair products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate and paraben free conditioners in India.	Kantar
Competition	10	8	Facing moderate competition from other sulfate and paraben free conditioners in the Indian market.	IRI
Use-case Advantage	5	5	Specifically formulated for color-treated hair, meeting a niche demand in India.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate and paraben free conditioner for color-treated hair in India.

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