Gliss Kur Ultimate Repair Express Regenerating Conditioner Spray 6 76 fl oz

Gliss Kur Ultimate Repair Express Regenerating Conditioner Spray 6 76 fl oz

Gliss Kur Ultimate Repair Express Regenerating Conditioner Spray is a convenient and effective way to nourish and repair damaged hair in just a few sprays.

Key Features: - Contains keratin serum to repair and protect hair - Lightweight formula that doesn't weigh hair down - Can be used on both wet and dry hair - Instantly detangles and adds shine

For whom: This conditioner spray is perfect for those with dry, damaged, or over-processed hair who are looking for a quick and easy way to restore health and vitality to their locks.

Pros: - Makes hair softer and more manageable - Helps to reduce breakage and split ends - Convenient spray bottle for on-the-go use

Cons: - Some may find the scent to be too strong - May not provide enough hydration for extremely dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers convenient and effective hair repair in a spray format, aligning with consumer preferences for ease of use.	Euromonitor
Brand Strength	20	18	Gliss Kur is a well-known and trusted brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India.	Kantar
Competition	10	8	Facing competition from other established hair care brands offering similar repair solutions in the Indian market.	Nielsen
Use-case Advantage	5	5	Addresses the need for quick and efficient hair repair solutions in a busy lifestyle.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing premium hair care market.

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