ETHORA Mohibri Natural Hair Conditioner for Bouncy Shiny and Healthy Hair Prevents Hair Fall Natural with Bhringraj Moringa Hibiscus Suitable for Dry Frizzy Hair Sulphate Paraben Free 180ml

ETHORA Mohibri Natural Hair Conditioner for Bouncy Shiny and Healthy Hair Prevents Hair Fall Natural with Bhringraj Moringa Hibiscus Suitable for Dry Frizzy Hair Sulphate Paraben Free 180ml

ETHORA Mohibri Natural Hair Conditioner is a premium hair care product formulated to nourish, hydrate, and revitalize your hair. Made with natural ingredients like Bhringraj, Moringa, and Hibiscus, this conditioner helps in preventing hair fall and promoting healthy, bouncy, and shiny hair.

Key Features:
- Contains natural ingredients like Bhringraj, Moringa, and Hibiscus
- Prevents hair fall and promotes healthy hair
- Nourishes and hydrates dry and frizzy hair
- Free from sulphates and parabens
- Comes in a convenient 180ml bottle

This conditioner is suitable for individuals with dry, frizzy, and damaged hair who are looking to restore the health and vitality of their hair. It is especially beneficial for those dealing with hair fall and breakage, as the natural ingredients work to strengthen and nourish the hair from root to tip.

Pros:
- Made with natural ingredients
- Helps in preventing hair fall
- Nourishes and hydrates dry and frizzy hair
- Free from harmful chemicals like sulphates and parabens
- Leaves hair bouncy, shiny, and healthy

Cons:
- Some users may find the scent of the conditioner too strong
- May take some time to show visible results, especially for severe hair damage
- Not suitable for individuals with sensitive skin or allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key ingredients like Bhringraj, Moringa, and Hibiscus for effective hair conditioning.	Beauty Insider
Brand Strength	20	18	Established brand with positive reputation in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair conditioners in the market.	Retail Today
Competition	10	8	Facing moderate competition from other established natural hair conditioner brands.	Cosmetics Business
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry and frizzy hair types.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural hair conditioner with strong brand and ingredient fit.

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