Dove Scalp Hair Therapy Sulphate Free Density Boost Restoring Conditioner with Niacinamide and Zinc Peptides for visibly denser hair

Dove Scalp Hair Therapy Sulphate Free Density Boost Restoring Conditioner with Niacinamide and Zinc Peptides for visibly denser hair

Key Features: - Sulphate-free formula - Contains niacinamide and zinc peptides - Promotes visibly denser hair - Restores scalp health
For whom: This conditioner is ideal for individuals looking to improve the density of their hair and promote scalp health. It is suitable for all hair types, including those with sensitive scalps.
Pros: - Sulphate-free formula is gentle on hair and scalp - Niacinamide and zinc peptides help to strengthen and thicken hair - Restores scalp health for improved hair growth - Promotes visibly denser hair over time
Cons: - May be on the pricier side compared to other conditioners - Some users may find the scent too strong - Results may vary for individuals depending on their hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key ingredients like Niacinamide and Zinc Peptides align with current consumer preferences for hair health.	Euromonitor
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free conditioners in the market.	AC Nielsen
Competition	10	8	Facing strong competition from other premium hair care brands offering similar solutions.	IRI
Use-case Advantage	5	5	Addresses the need for denser hair, a common concern among Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient alignment position Dove Scalp Hair Therapy well in the growing premium hair care market in India.

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