Dove Intense Repair Conditioner 190ml 170ml 11 Pack of 2

Dove Intense Repair Conditioner 190ml 170ml 11 Pack of 2

The Dove Intense Repair Conditioner is a specially formulated hair care product designed to repair and nourish damaged hair. It is enriched with Keratin Actives that work deep within the hair fibers to help strengthen and restore hair from root to tip.

Key Features:
- Formulated with Keratin Actives
- Repairs and nourishes damaged hair
- Helps strengthen hair from root to tip
- Leaves hair feeling smooth and manageable

For whom:
This conditioner is perfect for those with damaged or dry hair looking for a product that can help repair and restore their locks. It is suitable for all hair types and can be used daily for best results.

Pros:
- Effectively repairs damaged hair
- Leaves hair feeling soft and smooth
- Helps strengthen hair over time

Cons:
- Some may find the scent too strong
- May not be suitable for those with very fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dove Intense Repair Conditioner offers suitable features for Indian consumers' hair needs.	IndiaRetailing
Brand Strength	20	18	Dove is a well-established brand with strong consumer trust in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 conditioners in the Indian market.	Retail360
Competition	10	0	Facing strong competition from other established conditioner brands in India.	Euromonitor
Use-case Advantage	5	3	Addresses the need for intensive hair repair in a convenient pack size.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Dove Intense Repair Conditioner 190ml 170ml 11 Pack of 2 holds a strong position in the Indian conditioner market.

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