Dove Hair Fall Rescue Conditioner for Weak Frizzy Hair Reduces Fall Strengthens Protects Sunflower 80 Millilitre

Dove Hair Fall Rescue Conditioner for Weak Frizzy Hair Reduces Fall Strengthens Protects Sunflower 80 Millilitre

Key Features: - Specifically designed for weak and frizzy hair - Formulated with sunflower extract to strengthen and protect hair - Helps reduce hair fall - Leaves hair feeling soft and manageable

For whom: - This conditioner is suitable for those with weak, frizzy hair who are experiencing hair fall due to breakage or damage - Ideal for those looking to strengthen and nourish their hair

Pros: - Helps reduce hair fall and breakage - Leaves hair feeling soft and smooth - Strengthens and protects hair from further damage

Cons: - May not provide enough moisture for very dry hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key concerns of hair fall and frizziness.	GfK
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	10	Facing strong competition from other established conditioner brands.	Nielsen
Use-case Advantage	5	3	Provides sunflower-based protection for hair in Indian climate.	Kantar
Final Market Score	100	76/100 (3.80/5)	Competitively positioned conditioner with strong brand in growing Indian hair care market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—