Dove Hair Fall Rescue Conditioner 180ml

Dove Hair Fall Rescue Conditioner 180ml

About Product: Dove Hair Fall Rescue Conditioner is specially formulated to help reduce hair fall by nourishing and strengthening the hair from root to tip. It contains nutrilock actives that nourish the hair and help prevent breakage, leaving your hair feeling smooth and healthy.

Key Features: - Reduces hair fall and breakage - Nourishes and strengthens the hair - Leaves hair feeling smooth and healthy - Suitable for daily use

For whom: Dove Hair Fall Rescue Conditioner is suitable for men and women of all hair types who are experiencing hair fall or breakage and want to strengthen their hair from root to tip.

Pros: - Effectively reduces hair fall - Leaves hair smooth and healthy - Pleasant scent - Affordable price

Cons: - May not work for severe hair loss conditions - Some users may find the consistency too thick

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dove Hair Fall Rescue Conditioner offers specific ingredients targeting hair fall, aligning with Indian consumer needs.	Euromonitor
Brand Strength	20	18	Dove is a well-established brand in India known for quality hair care products.	Brandwatch
Category Momentum	20	15	Conditioners in high demand due to increased focus on hair care in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	10	Facing strong competition from other established hair care brands offering similar products in India.	Kantar
Use-case Advantage	5	3	Addresses a common hair concern among Indian consumers - hair fall.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Dove Hair Fall Rescue Conditioner holds a strong position in the competitive Indian conditioner market.

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