Dove Dryness Care Conditioner 180 ml

Dove Dryness Care Conditioner 180 ml

Dove Dryness Care Conditioner is specially formulated to nourish and hydrate dry and damaged hair, leaving it soft and smooth.

Key Features: 1. Enriched with Pro-Moisture Complex to deeply nourish hair. 2. Helps to repair and protect against dryness and damage. 3. Leaves hair feeling silky, shiny, and manageable.

For whom: Ideal for those with dry, damaged, and frizzy hair in need of hydration and nourishment.

Pros: 1. Lightweight formula that doesn't weigh hair down. 2. Pleasant scent that lingers in the hair. 3. Helps to detangle and reduce frizz.

Cons: 1. May not be suitable for those with fine or oily hair. 2. Some users may find the bottle size too small for frequent use.

Overall, Dove Dryness Care Conditioner is a great option for those looking to revitalize their dry and damaged hair with a nourishing and hydrating formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dove Dryness Care Conditioner meets the needs of Indian consumers for dry hair.	GfK
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing strong competition from other popular conditioner brands in India.	Kantar
Use-case Advantage	5	5	Addresses the specific concern of dry hair effectively.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Dove Dryness Care Conditioner is well-positioned in the Indian market with its strong brand and product fit.

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