Deyga Soy Milk Conditioner Repairs Dry Rough Hair 220ml

Deyga Soy Milk Conditioner Repairs Dry Rough Hair 220ml

About Product:
Deyga Soy Milk Hair Conditioner is a natural and organic formula that is specifically designed to repair dry and rough hair. Enriched with the goodness of soy milk, it helps to nourish and moisturize hair, leaving it soft and manageable.

Key Features:
- Made with natural and organic ingredients
- Helps to repair dry and rough hair
- Nourishes and moisturizes hair
- Leaves hair soft and manageable

For Whom:
This conditioner is suitable for individuals with dry and rough hair looking for a natural solution to repair and nourish their hair.

Pros:
- Natural and organic formula
- Effective in repairing dry and rough hair
- Leaves hair soft and manageable

Cons:
- May not be suitable for individuals with specific allergies to any of the ingredients
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soy milk ingredient aligns with the trend towards natural and nourishing hair products.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair conditioners in the market.	Kantar
Competition	10	0	Highly competitive market with several established and emerging brands offering similar products.	Nielsen
Use-case Advantage	5	3	Specifically targets dry and rough hair, addressing a common consumer need.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural hair conditioner catering to the demand for effective and affordable hair repair solutions in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—