De Fabulous Marula Oil Conditioner 250ml Sulphate Free All Hair Types

De Fabulous Marula Oil Conditioner 250ml Sulphate Free All Hair Types

De Fabulous Marula Oil Conditioner is a luxurious and nourishing hair conditioner that is sulfate-free, making it suitable for all hair types.

Key Features: - Infused with marula oil to deeply moisturize and improve the overall health of the hair - Helps to detangle and strengthen the hair, reducing breakage and split ends - Leaves hair soft, smooth, and shiny without weighing it down - Sulfate-free formula is gentle on the scalp and hair, making it ideal for daily use

For whom: This conditioner is perfect for anyone looking to improve the condition of their hair, regardless of hair type. Whether you have dry, damaged, or color-treated hair, De Fabulous Marula Oil Conditioner will help restore moisture and vitality to your locks.

Pros: - Sulfate-free formula is gentle on all hair types - Helps to detangle and strengthen hair - Leaves hair soft, smooth, and shiny - Infused with nourishing marula oil

Cons: - May not be suitable for those with very fine or thin hair types - Some users may find the scent to be too strong or overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Marula oil and sulfate-free formula align well with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free hair products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium sulfate-free conditioners in the market.	IRI
Competition	10	8	Facing moderate competition from other sulfate-free conditioners with similar claims.	Nielsen
Use-case Advantage	5	5	Suitable for all hair types, offering versatility and convenience to consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate-free conditioner with strong brand backing and competitive pricing.

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