Cadiveu Bye Bye Frizz Conditioner Vegan with Creamy Frizz Free Formula that Creates a Memory Effect in the Hair Fiber Vol 250ml Infused with Cammelia Oil Wheat Germ Oil and Shea Butter

Cadiveu Bye Bye Frizz Conditioner Vegan with Creamy Frizz Free Formula that Creates a Memory Effect in the Hair Fiber Vol 250ml Infused with Cammelia Oil Wheat Germ Oil and Shea Butter

This vegan conditioner is specially formulated to tame frizz and provide long-lasting smoothness and shine to your hair. It contains Camellia Oil, Wheat Germ Oil, and Shea Butter to nourish and strengthen hair, leaving it soft and manageable.

Key Features: - Vegan formula - Contains Camellia Oil, Wheat Germ Oil, and Shea Butter - Tames frizz - Provides long-lasting smoothness and shine - Nourishes and strengthens hair

For whom: This conditioner is ideal for those with frizzy or unruly hair looking for a solution to tame and smooth their locks. It is suitable for all hair types and is safe for color-treated hair.

Pros: - Vegan formula - Nourishes and strengthens hair - Tames frizz - Provides long-lasting smoothness and shine Cons: - Some users may find the scent too strong - Might not be moisturizing enough for very dry hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ingredients like Camellia Oil and Shea Butter align with Indian consumers' preference for natural products.	Nielsen
Brand Strength	20	18	Cadiveu is a recognized brand in the Indian haircare market.	Euromonitor
Category Momentum	20	15	Growing demand for premium conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	GfK
Competition	10	8	Facing competition from other premium conditioner brands in India.	IRI
Use-case Advantage	5	5	Addresses frizz and provides memory effect, meeting key needs of Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit position this conditioner well in the growing Indian premium haircare market.

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