Biotique Bio Watercress Fresh Nourishing Conditioner 120Ml Dry 1 Count

Biotique Bio Watercress Fresh Nourishing Conditioner 120Ml Dry 1 Count

This Biotique Bio Watercress Fresh Nourishing Conditioner is specifically designed for dry hair. It is enriched with the goodness of watercress, aloe vera, henna, peppermint oil, and other natural ingredients to help nourish and hydrate dry and damaged hair.

Key Features:
- Formulated with natural ingredients
- Nourishes and hydrates dry hair
- Helps in repairing damage and improving hair texture
- Refreshing minty fragrance

This conditioner is suitable for individuals with dry and damaged hair looking for a natural and effective solution to improve the health and appearance of their hair.

Pros:
- Leaves hair feeling soft and smooth
- Helps in detangling hair and reducing frizz
- Natural ingredients that are gentle on the scalp

Cons:
- May not be suitable for oily hair types
- Some users may find the mint fragrance overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically formulated for dry hair, meeting a common need in the market.	Vogue India
Brand Strength	20	18	Biotique is a well-established brand known for natural products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	Retail360
Competition	10	0	Intense competition in the conditioner segment with multiple brands vying for market share.	Business Standard
Use-case Advantage	5	3	Offers nourishing properties suitable for dry hair concerns.	Elle India
Final Market Score	100	66/100 (3.30/5)	Biotique Bio Watercress Conditioner is well-positioned in the Indian market for dry hair care needs.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—