Aveeno Strength Length Plant Protein Blend Conditioner 354 ml

Aveeno Strength Length Plant Protein Blend Conditioner 354 ml

About Product

Aveeno Strength & Length Plant Protein Blend Conditioner is a nourishing conditioner designed to strengthen and protect hair from damage. It is formulated with a plant protein blend that helps to fortify hair and promote healthy growth.

Key Features

- Contains plant protein blend to strengthen and protect hair
- Helps to promote healthy hair growth
- Nourishing formula that leaves hair soft and manageable
- Free from sulfates, parabens, and dyes
For Whom

This conditioner is suitable for anyone looking to strengthen and nourish their hair, especially those with fine or weak hair that is prone to breakage.

Pros

- Strengthens and protects hair
- Promotes healthy hair growth
- Leaves hair soft and manageable
- Free from harsh chemicals

Cons

- May not be suitable for those with specific ingredient sensitivities

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains plant protein blend, aligning with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	Aveeno is a well-recognized brand in the Indian market.	Brandwatch
Category Momentum	20	10	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other brands offering similar plant-based conditioners.	GfK
Use-case Advantage	5	5	Addresses the need for strengthening and lengthening hair, a common concern among Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Aveeno Strength & Length Plant Protein Blend Conditioner is well-positioned in the Indian market with its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
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