Arata Anti Dandruff Conditioner 200ML with Neem CutiBiome CLR Tea Tree Extract Soothes Itchy Scalp Moisturizes Controls Flakes for All Hair Types

Arata Anti Dandruff Conditioner 200ML with Neem CutiBiome CLR Tea Tree Extract Soothes Itchy Scalp Moisturizes Controls Flakes for All Hair Types

Arata Anti Dandruff Conditioner is a specially formulated product designed to effectively combat dandruff and soothe an itchy scalp.

Key Features: - Contains Neem CutiBiome CLR and Tea Tree Extract to help control flakes - Moisturizes and nourishes the hair and scalp - Suitable for all hair types

For whom: This conditioner is suitable for anyone struggling with dandruff, dry scalp, or itchiness. It is suitable for all hair types and can be used by both men and women.

Pros: - Effectively controls dandruff and flakes - Soothes itchiness and irritation - Moisturizes and nourishes the scalp and hair

Cons: - Some users may find the scent to be too strong - May take some time to see results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for dandruff control and scalp health.	Beauty Insider
Brand Strength	20	18	Established brand with a focus on natural ingredients and hair care.	Brand Equity
Category Momentum	20	15	Growing demand for natural anti-dandruff solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural anti-dandruff conditioners.	Retail360
Competition	10	8	Facing competition from established and emerging natural hair care brands.	Cosmetics Business
Use-case Advantage	5	5	Addresses common scalp issues for all hair types effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Competitively positioned natural anti-dandruff conditioner with strong brand presence.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—