anthi Anti Hair Thinning Unscented Conditioner Hair Thickening And Volume Boosting Sulphate And Paraben Free Plant Origins Conditioner 100 Ml 1 Count

anthi Anti Hair Thinning Unscented Conditioner Hair Thickening And Volume Boosting Sulphate And Paraben Free Plant Origins Conditioner 100 Ml 1 Count

About Product: anthi Anti Hair Thinning Unscented Conditioner is a plant-based conditioner that is sulphate and paraben-free. It is designed to promote hair thickening and volume boosting while also preventing hair thinning.
Key Features: - Unscented formula - Sulphate and paraben-free - Plant-based ingredients - Promotes hair thickening and volume boosting - Helps prevent hair thinning
For whom: This conditioner is suitable for anyone looking to improve the thickness and volume of their hair while also protecting against hair thinning. It is ideal for those with fine or thinning hair.
Pros: - Natural ingredients - Free from harsh chemicals - Promotes hair growth and thickness - Unscented formula is gentle on sensitive skin
Cons: - May not be as effective for severe hair thinning issues - Some users may prefer a scented conditioner

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Sulphate and paraben-free formula aligns with current consumer preferences for clean beauty products.	Euromonitor
Brand Strength	20	15	Established brand with positive reputation for quality and effectiveness.	Brandwatch
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium natural conditioners in the market.	Kantar
Competition	10	10	Facing moderate competition from other natural hair thickening conditioners in the market.	Nielsen
Use-case Advantage	5	5	Offers volume-boosting properties which are in demand among consumers with fine hair.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural conditioner with volume-boosting properties in a competitive market.

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