ABSO ESSENTIALS Nourishing Conditioner For All Hair Type Infused With Vegan Keratin Rosemary And Shea Butter For Frizz Control Hair Strengthening Enhanced Shine 200 Ml 1 Count

ABSO ESSENTIALS Nourishing Conditioner For All Hair Type Infused With Vegan Keratin Rosemary And Shea Butter For Frizz Control Hair Strengthening Enhanced Shine 200 Ml 1 Count

This nourishing conditioner from ABSO ESSENTIALS is formulated with vegan keratin, rosemary, and shea butter to provide intense hydration and nourishment to all hair types.

Key Features: - Frizz control for smooth and sleek hair - Hair strengthening for healthier, more resilient strands - Enhanced shine for a lustrous finish

For whom: This conditioner is suitable for all hair types, including straight, wavy, curly, and coily. It is perfect for those looking to tame frizz, strengthen their hair, and add shine to dull locks.

Pros: - Vegan formula with natural ingredients - Suitable for all hair types - Provides hydration and nourishment - Helps control frizz and strengthen hair - Adds shine for a glossy finish

Cons: - May be too heavy for fine or oily hair types - Scent may be overpowering for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients for hair nourishment and frizz control.	CosmeticsDesignAsia
Brand Strength	20	10	Established brand with good reputation in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing competition from both local and international hair care brands.	BusinessToday
Use-case Advantage	5	5	Suitable for all hair types and addresses multiple hair concerns.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned conditioner with strong market fit in India.

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