Calix Herbal Aloe Vera Hair Conditioner Extra Rich Ayurvedic Hair Spa with Hair Oil for Hair Thickening Strengthening and Scalp Nourishment 490g

Calix Herbal Aloe Vera Hair Conditioner Extra Rich Ayurvedic Hair Spa with Hair Oil for Hair Thickening Strengthening and Scalp Nourishment 490g

Calix Herbal Aloe Vera Hair Conditioner is a luxurious hair spa treatment that combines the goodness of aloe vera and ayurvedic herbs to nourish and strengthen your hair. This extra rich formula includes hair oil to deeply penetrate and condition your hair for a spa-like experience at home.

Key Features:

- Enriched with aloe vera and ayurvedic herbs
- Includes hair oil for extra nourishment
- Thickens and strengthens hair
- Nourishes the scalp

For whom:

This hair conditioner is suitable for all hair types, especially those looking to improve hair thickness, strength, and scalp health. It is a great option for those who prefer natural and ayurvedic products for their hair care routine.

Pros:

- Deeply nourishes and conditions hair
- Strengthens hair from roots to tips
- Helps promote scalp health

Cons:

- May not be suitable for those with allergies to any of the ingredients
- Thick consistency may require thorough rinsing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers comprehensive Ayurvedic hair care solution with Aloe Vera and hair oil.	India Retailing
Brand Strength	20	15	Established brand with a reputation for quality herbal products.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium herbal hair conditioners.	Business Standard
Competition	10	6	Facing competition from established Ayurvedic hair care brands in the market.	The Economic Times
Use-case Advantage	5	5	Addresses multiple hair concerns like thickening, strengthening, and scalp nourishment in one product.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned Ayurvedic hair conditioner with strong brand and feature fit.

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