BIO REACH KERATIN Daily Care Conditioner 250ml

BIO REACH KERATIN Daily Care Conditioner 250ml

- About Product

The BIO REACH KERATIN Daily Care Conditioner is a nourishing conditioner designed to deeply hydrate and repair damaged hair. Infused with keratin protein, this conditioner helps to strengthen hair strands and improve overall hair health.

- Key Features

This conditioner is free from sulfates, parabens, and silicones, making it suitable for all hair types, including color-treated hair. It also helps to protect hair from heat damage and environmental stressors, leaving hair looking and feeling silky smooth.

- For whom

This conditioner is ideal for anyone looking to revive and strengthen their hair, especially those with damaged or brittle hair. Whether you have curly, straight, or wavy hair, this conditioner can help improve the overall health and appearance of your locks.

- Pros & Cons

Pros: The keratin protein in this conditioner helps to repair and strengthen hair, leaving it feeling soft and manageable. It is also free from harmful chemicals, making it a safe choice for daily use.

Cons: Some users may find the scent of the conditioner to be too strong, and it may not be suitable for those with very oily hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features desired by Indian consumers	India Today
Brand Strength	20	18	Established brand with loyal customer base	Brand Equity
Category Momentum	20	15	Growing demand for hair care products in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products	Business Standard
Competition	10	0	Intense competition in the conditioner market segment	ET Retail
Use-case Advantage	5	3	Addresses specific hair care needs effectively	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned conditioner with strong brand and features

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—