Bigen Hair Color with Conditioner Natural Black 881 Pack of 2

Bigen Hair Color with Conditioner Natural Black 881 Pack of 2

Bigen Hair Color with Conditioner in Natural Black shade is a convenient and easy-to-use hair coloring product that provides long-lasting color and shine to your hair. It comes in a pack of two, making it suitable for multiple applications or touch-ups.

Key Features:
1. Long-lasting color
2. Comes with conditioning agents to nourish and protect hair
3. Easy application process
4. Ammonia-free formula

For those looking to touch up their roots, cover gray hairs, or simply change their hair color to a natural black shade, Bigen Hair Color with Conditioner is a great choice. It is suitable for both men and women and can be used on all hair types.

Pros:
- Provides natural-looking color
- Easy to use at home
- Conditioning agents leave hair soft and shiny

Cons:
- Some users may find the scent strong
- Color may fade over time with frequent washing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural black color and conditioning benefits, aligning with Indian consumer preferences.	Nielsen
Brand Strength	20	15	Established brand with good reputation for hair care products in India.	Euromonitor
Category Momentum	20	10	Steady growth in demand for hair color conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 hair color conditioners in the Indian market.	Kantar
Competition	10	8	Facing moderate competition from other hair color conditioner brands in India.	IRI
Use-case Advantage	5	3	Provides convenient at-home hair coloring and conditioning solution for Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced hair color conditioner with natural black shade, suitable for Indian consumers.

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