Baidyanath Asli Ayurved Maha Bhringraj Hair Oil 200 ml Mahabhringraj Tel 100 Ayurvedic Oil with Free Hair Root Comb

Baidyanath Asli Ayurved Maha Bhringraj Hair Oil 200 ml Mahabhringraj Tel 100 Ayurvedic Oil with Free Hair Root Comb

Key Features: - Made with 100% natural ingredients - Promotes hair growth and prevents hair fall - Nourishes scalp and strengthens hair roots - Free hair root comb included for easy application

For whom: Ideal for anyone looking to improve the health and strength of their hair. Suitable for all hair types.

Pros: - Effective in reducing hair fall and promoting new hair growth - Nourishes and strengthens hair from root to tip - Free hair root comb makes application easy and mess-free

Cons: - Scent may be too strong for some individuals - Results may vary for each person, depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 100% Ayurvedic composition and includes a free hair root comb, meeting consumer preferences for natural products and added value.	Retail360
Brand Strength	20	15	Established brand in Ayurvedic hair care segment with loyal customer base.	Brand Equity
Category Momentum	20	10	Growing demand for Ayurvedic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic hair oils in the market.	AC Nielsen
Competition	10	6	Faces competition from other established Ayurvedic hair oil brands offering similar benefits.	Kantar
Use-case Advantage	5	5	Addresses hair fall and promotes hair growth, catering to common consumer needs in the hair care segment.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Strong Ayurvedic hair oil with competitive pricing and added value, facing competition in a growing market.

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