Aveeno Baby Kids Curly Hair Conditioner With Oat Extract Shea Butter Gently Nourishes Hydrates For Defined Curls Tear Free Suitable For Sensitive Skin Hypoallergenic 12 Fl Oz 1 Count

Aveeno Baby Kids Curly Hair Conditioner With Oat Extract Shea Butter Gently Nourishes Hydrates For Defined Curls Tear Free Suitable For Sensitive Skin Hypoallergenic 12 Fl Oz 1 Count

This Aveeno Baby Kids Curly Hair Conditioner is specially formulated with oat extract and shea butter to nourish and hydrate your child's curly hair.

Key Features: - Tear-free formula that is gentle on sensitive skin - Helps define and enhance curls - Hypoallergenic and free of parabens, phthalates, and dyes - Made with natural ingredients to keep hair soft and manageable

For whom: This conditioner is perfect for children with curly hair who need extra hydration and definition. It is suitable for all hair types and is gentle enough for sensitive skin.

Pros: - Nourishing formula helps keep hair soft and manageable - Tear-free and gentle on sensitive skin - Defines and enhances curls for a beautiful look

Cons: - Some users may prefer a different scent - The bottle may be difficult to squeeze for those with limited hand strength

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Oat extract and shea butter align well with the trend towards natural ingredients in India.	Nielsen
Brand Strength	20	18	Aveeno is a trusted brand known for quality baby care products in India.	Euromonitor
Category Momentum	20	15	Growing demand for specialized hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium baby conditioners in India.	GfK
Competition	10	8	Facing moderate competition from other international and local brands offering similar products in India.	IRI
Use-case Advantage	5	5	Addresses the specific needs of curly hair in children, a niche but growing segment in India.	Kantar
Final Market Score	100	76/100 (3.80/5)	Aveeno Baby Kids Curly Hair Conditioner is well-positioned in the Indian market with its unique formulation and competitive pricing.

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