Aveda Cherry Almond Softening Conditioner 6 7 oz

Aveda Cherry Almond Softening Conditioner 6 7 oz

Key Features: - Formulated with cherry blossom extract and sweet almond oil for softening and detangling hair - Infused with certified organic coconut oil and shea butter for intense hydration - Leaves hair feeling silky smooth and smelling like a delicious blend of cherry and almond

For whom: - Ideal for those with dry, brittle, or damaged hair in need of extra moisture and nourishment - Suitable for all hair types, including color-treated hair

Pros: - Lightweight formula that doesn't weigh hair down - Helps to improve manageability and reduce frizz - Leaves hair looking shiny and feeling soft

Cons: - Some users may find the scent too strong - Price point may be higher compared to other conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cherry Almond formula aligns with Indian consumers' preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Aveda is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the Indian market.	Retail360
Competition	10	8	Facing competition from other established premium conditioner brands in India.	BeautyInsider
Use-case Advantage	5	5	Addresses the need for nourishing hair treatment in Indian climate conditions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Aveda Cherry Almond Conditioner offers a strong value proposition in the growing Indian premium hair care market.

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