Aroma Magic Organic Castor Oil 200 ml

Aroma Magic Organic Castor Oil 200 ml

This organic castor oil from Aroma Magic is cold pressed and hexane free, ensuring maximum purity and quality. It comes in a convenient 200 ml bottle, perfect for all your skincare and haircare needs.

Key Features:
- Cold pressed for maximum potency
- Hexane free for purity and safety
- 100% organic and natural
- Versatile and multipurpose
For whom:
This castor oil is suitable for all skin types and hair types. It can be used by both men and women looking for a natural solution to common beauty concerns.

Pros:
- Nourishes skin and hair
- Helps promote hair growth
- Conditions and moisturizes dry skin
- Can be used in DIY beauty recipes

Cons:
- Thick consistency may be hard to spread
- Scent may be strong for some users
- May cause allergic reactions in some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cold pressed and hexane-free formulation aligns with current consumer preferences for natural products.	Euromonitor
Brand Strength	20	15	Aroma Magic is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic castor oil products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established organic hair oil brands in India.	MarketWatch
Use-case Advantage	5	5	Versatile oil suitable for hair growth, skin care, and massage purposes.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Aroma Magic Organic Castor Oil is well-positioned in the Indian market due to its brand strength, competitive pricing, and alignment with consumer preferences for natural products.

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