The Body Shop Body Mist Strawberry For Unisex 100Ml Fruity

The Body Shop Body Mist Strawberry For Unisex 100Ml Fruity

fragrance that leaves your skin feeling refreshed and rejuvenated. Perfect for those who love the sweet and tangy scent of strawberries.

Key Features: - Long-lasting fragrance - Alcohol-free formula - Convenient spray bottle for easy application - Suitable for both men and women

For those who enjoy light and fruity scents that are perfect for everyday wear. This body mist is great for anyone looking for a refreshing pick-me-up throughout the day.

Pros: - Affordable price - Refreshing scent - Suitable for all genders Cons: - Scent may not be long-lasting for some users - Bottle size may be too small for frequent users.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Strawberry fragrance appeals to Indian consumers looking for fruity scents	Femina, India Today
Brand Strength	20	18	The Body Shop is a well-established brand in India	ET Brand Equity, Vogue
Category Momentum	20	15	Body sprays & mists gaining popularity in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar body mists in the market	The Economic Times, Hindustan Times
Competition	10	8	Facing competition from other popular body mist brands in India	Business Today, India Retailing
Use-case Advantage	5	5	Convenient for daily use and suitable for both men and women	Vogue, Femina
Final Market Score	100	76/100 (3.80/5)	The Body Shop Body Mist Strawberry is well-positioned in the Indian market with its fruity fragrance and competitive pricing.

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